Black Friday Apple deals start now – record-low prices are already live on AirPods, MacBooks, Apple Watch and more

Black Friday Apple deals 2025
(Image credit: Future)

While technically Black Friday is still over a week away, you wouldn't know it by looking at today's Black Friday Apple deals. Thanks to early sales launched by Walmart, Amazon, and Best Buy, you can score record-low prices on Apple's best-selling devices.

As TechRadar's deals editor who's been shopping early sales for weeks now, I've curated a list of today's 13 best Black Friday Apple deals that I recommend buying right now. You can find impressive discounts on AirPods, iPads, MacBooks, and the Apple Watch, with savings of up to 40% and prices starting at just $65.

A few Black Friday Apple deals that are in danger of selling out (yes, you read that right) include the best-selling AirPods Pro 2 on sale for $139, which is the lowest price we've ever seen, and the Apple Watch 10 on sale for $249.

If you're looking for discounts on newer devices, Amazon has the AirPods 4 on sale for $84.98, the Apple Watch SE 3 on sale for only $199.99, and the powerful MacBook Air M4 for $749.99 - all at their lowest-ever prices.

Shop more of today's top Black Friday Apple deals below, and keep in mind that most of the offers below are the best prices you'll find in the coming weeks. Black Friday Apple deals are among the most popular offers, so I recommend purchasing now before your coveted Apple device sells out on November 28.

Today's 5 best Black Friday Apple deals

The best Black Friday Apple deals to shop now

Apple AirTag 4 pack
Apple AirTag 4 pack: was $99 now $64.99 at Amazon
Read moreRead less

Get the best-selling Apple AirTag 4-pack on sale for $64.99 at Amazon's early Black Friday sale. Great for students and parents, simply attach the AirTag to anything you don't want to lose or keep track of, such as a backpack, and your iPhone will locate the item.

Apple AirPods 4
Apple AirPods 4: was $129 now $84.98 at Amazon
Read moreRead less

The AirPods 4 are Apple's cheapest AirPods, and you can find them on sale for an impressive price of $84.99. The AirPods 4 feature a new design for all-day comfort and feature Apple's H2 chip, which supports personalized spatial audio and voice isolation. You also get a redesigned case with 30 hours of battery life and support for USB-C for wireless charging.

Apple AirPods 4 with active noise cancellation
Apple AirPods 4 with active noise cancellation: was $179 now $148.99 at Amazon
Read moreRead less

Amazon's Black Friday sale also has the AirPods 4 with active noise cancellation for $148.99, which is the best price you can find right now. The AirPods 4 feature a new comfortable design, handy controls, and Apple's H2 chip, which supports personalized spatial audio and voice isolation.

Apple AirPods Pro 2
Apple AirPods Pro 2: was $239 now $139 at Walmart
Read moreRead less

Apple's best-selling AirPods Pro 2 sound excellent, offer top-tier noise cancellation, feature Dolby Atmos spatial audio, which is amazing for movies, and they even have an unlosable case, thanks to technology that points you to where it's hiding (and a speaker to help, too). Today's Black Friday deal from Walmart is a record-low price and I don't expect it to stay in stock for long.

Apple Watch SE (40mm, GPS)
Apple Watch SE (40mm, GPS): was $249 now $159.99 at Amazon
Read moreRead less

If you're looking for a budget Apple smartwatch, Amazon has the Apple Watch SE for $159.99, which is the cheapest Apple Watch you can buy and just $10 shy of the all-time record-low price. The Apple Watch SE tracks activity, sleep, and calories burned and will notify you when a high or low heart rate is detected. The water-resistant smartwatch also helps you stay connected by allowing you to receive notifications, take calls, and reply to texts directly from your wrist.

Apple Watch SE 3
Apple Watch SE 3: was $249 now $199.99 at Amazon
Read moreRead less

While we typically don't see good Black Friday Apple deals until the actual date, this $50 discount on the new Apple Watch SE 3 is an excellent bargain. The Apple Watch SE 2 currently holds the position as the best budget smartwatch, but the SE 3 more than matches it – and it's a smarter buy while it's on sale ahead of Black Friday.

Apple Watch Series 10
Apple Watch Series 10: was $399 now $249 at Walmart
Read moreRead less

The Apple Watch Series 10 is currently on sale for $249, marking the lowest price we've ever seen. All of its upgrades are integrated into a thinner, more comfortable body. It includes all the standard health and fitness tracking features, as well as some more advanced ones, such as an ECG for monitoring heart irregularities, overnight metrics to identify issues like sleep apnea, and more.

iPhone 17 Series: save up to $1,100 with activation and trade-in at Best Buy
Read moreRead less

iPhone 17 Series: save up to $1,100 with activation and trade-in at Best Buy
The iPhone 17 Series is available at Best Buy, and the retailer is offering up to $1,100 in savings with activation and trade-in with Verizon or AT&T. This applies to the Apple iPhone 17 Pro Max, the 17 Pro, the iPhone 17, and the iPhone Air.

Apple iPad A16 (2025)
Apple iPad A16 (2025): was $349 now $299 at Walmart
Read moreRead less

You can get the latest Apple iPad A16 on sale for $299, which is only $20 more than the record-low price. The most significant upgrade compared to the previous generation model is the latest A16 chip for faster performance. You also get double the storage of 128GB as standard, a sharp 11-inch Liquid Retina display, and solid 12MP front and back cameras.

Apple iPad Pro M4
Apple iPad Pro M4: was $999 now $899 at Best Buy
Read moreRead less

If you're looking for a tablet with laptop-like power, Best Buy has the M4 iPad Pro on sale for $899 – a record-low price. The iPad Pro delivers incredible performance and speed, thanks to Apple's latest M4 Chip, an exceptional battery life, and an 11-inch Ultra Retina XDR display.

Apple MacBook Air M1
Apple MacBook Air M1: was $649 now $599 at Walmart
Read moreRead less

The cheapest MacBook you can buy is exclusively available at Walmart, the Apple MacBook Air M1, for just $599. Not only is this an outstanding price for such a powerful laptop that still holds up great for 2025, but this could be the last chance to pick one up now that it's officially discontinued. Don't miss this incredible deal if you're looking for a great bang for the buck MacBook.

Apple MacBook Air 13-inch (M2)
Apple MacBook Air 13-inch (M2): was $799 now $699 at Best Buy
Read moreRead less

Display - 13.6 inches
Processor - Apple M2
RAM - 16GB
Storage - 256GB

<p>Newer M3 and M4 models are now available, but this is an unbelievable price for the MacBook Air 13-inch with an M2 chip. While it's an older version, it remains an incredibly powerful laptop for those requiring a premium powerhouse for school, productivity, coding, or creative work. You also get double the amount of RAM at 16GB, although the 256GB of storage feels a little paltry in 2025. Still, we rated it highly in our <a href="https://salesfrenzy.shop/reviews/apple-macbook-air-m2-2022">MacBook Air M2 review, thanks to the stylish design, clear display, impressive performance, and long 18-hour battery life.
Apple MacBook Air 13-inch (M4)
Apple MacBook Air 13-inch (M4): was $999 now $749.99 at Amazon
Read moreRead less

Display - 13.6 inches
Processor - Apple M4
RAM - 16GB
Storage - 256GB

<p>The MacBook Air 13-inch (M4) is the newest version of Apple's popular laptop, and it's down to a record-low price at Amazon's early Black Friday sale. You get a great-looking 13.6-inch Liquid Retina display, while the boost to 16GB of RAM keeps all your programs running smoothly. It's just a shame Apple still insists on only 256GB of storage as standard, which feels a little miserly in 2025. Nevertheless, this is still one of the best laptops you can buy if you need a performance powerhouse for productivity and creative tasks.

Shop more of the best early Black Friday sales

Mackenzie Frazier

Mackenzie Frazier is the lead deals editor in the US for TechRadar at Future plc. She has been sharing deal advice for Future for the past eight years and loves finding products that consumers want at the best possible prices. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.

You must confirm your public display name before commenting

Please logout and then login again, you will then be prompted to enter your display name.