I'm obsessed with my Dyson Airwrap i.d., and it just dropped to a new lowest-ever price
Perfect curls with zero effort = my dream hair tool
The Dyson Airwrap i.d. is my perfect tool, because it makes my hair look reliably great, with next-to-no effort required from me. Right now, it's at a new lowest-ever price in the US, discounted to $549.99 (was $649.99) at Dyson.com. In the UK, it's £371.99 (was £479.99) at Amazon.
That's still an investment, I'm aware. But if you can afford it, I think it's worth it – it's the only auto-wrap styler that has an automated wrap-curl-cold shot sequence, which is key to perfect curls with no fuss. You'll also get a range of attachments that enable you to create different styles.
• Check out the full Amazon Prime Days US offers / Prime Day UK deals
The UK offer is part of the Amazon Prime Big Deal Days event that ends today, and the US offer forms part of a rival discount extravaganza at Dyson.com. You can head to TechRadar's Amazon Prime Day deals hub for our pick of all the best deals across a range of product categories. Read on for more info on the excellent Airwrap deals, plus a strong alternative if it's still out of budget.
Today's best Dyson Airwrap i.d. deal
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The Dyson Airwrap i.d. just dropped to the lowest price on record, with $100 off. The deal is only available in the Prussian Blue/Rich Copper colorway, but you can choose your bundle – the Straight+Wavy or Curly+Coily - with different extra attachments to suit each hair type. All bundles come with the all-important auto-wrap curl barrels, and there's a connected app that lets you personalize an automated curl sequence to suit your specific styling needs.
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Right now there's a massive 23% off the Airwrap i.d, which is around £10 off the lowest-ever price of this game-changing styling gadget – it's very rare to see it going for anything like this price. The deal has actually got better since earlier today (it did disappear briefly, but it's back at time of writing). This bundle boasts a tapering and parallel auto-wrap barrel, for different curl looks, and includes a button to launch an automated curl sequence that takes all the effort out of styling.
I awarded this styler a near-perfect 4.5* in my Dyson Airwrap i.d. review – for me, it's the best hair styler tool you can buy. I've tested a whole bunch of Airwrap dupes, and none can quite keep up with the Dyson version.
The main game-changer is the curl.i.d. switch, which launches a curl sequence. That means the wrapping, curling, and cool shot are all automated and timed to suit your specific hair needs. That means you don't have to guess timings, and the last curls aren't getting the short straw because you've run out of enthusiasm.
The Airwrap is also the only auto-wrap styler that enables you to create both clockwise and counterclockwise curls on the same barrel, and the extra styling attachments are a step up in quality compared to the competition.
Cheaper alternative
Even with the current discounts, the Airwrap is expensive. If you're looking for a more affordable alternative, the Shark FlexStyle is a great shout – and it has attracted some big discounts that make it even better value for money right now.
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Shoppers in the US can take advantage of a massive $90 discount on the 'build your bundle' edition of the FlexStyle. The dryer part is included as standard, and then you can pick three attachments – options include a pair of auto-wrap curl barrels, various different brushes, a concentrator, diffuser, wide-tooth comb, and flyaway smoother.
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With £70 off at Amazon in the Prime Day sale, the FlexStyle is back down to the lowest price I have on record for this model. This bundle includes auto-wrap curl barrels (clockwise and anticlockwise – only the Dyson can do both on one barrel), plus two brush attachments and a concentrator. Swivel the top section to a right angle for comfortable drying, with or without an attachment.
More Dyson haircare deals in the US
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The Prussian Blue/Rich Copper version of the Airstrait has had an $80 price drop at Dyson. This styler uses a directed blade of air to smooth hair as it dries it, leaving locks looking naturally straight with less heat damage.
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The Prussian Blue/Rich Copper version of the Supersonic hair dryers has had an $80 price drop at Dyson. This is the newest version of the iconic Supersonic dryer, but added smarts like automated temperature adjustment based on how close it is to your head, and attachment memory.
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Don't need a super-intelligent dryer? There's a major discount on the older version of the Supersonic at Dyson. It lacks the smarts of the Nural, but is still ultra-powerful and easy to wield, and it's a bargain right now.
More Dyson haircare deals in the UK
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There's 25% off the Supersonic Nural at Amazon as well as direct from Dyson.co.uk right now, which equates to a saving of £100. If you're concerned about hair health, this is an outstanding choice – there's a sensor that adjusts temperature based on how close the dryer is to your head, to avoid frying your scalp. When I tested it, I was also very impressed with the range of well-designed styling accessories.
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Head direct to Dyson for a massive £150 off the Airstrait. This innovative gadget uses blades of directed air to smooth your locks, taking your hair from wet for naturally straight in one step, with less heat damage than traditional straighteners. This £150 discount is only on the Nickel/Copper colorway, but the Ceramic Pink/Rose Gold version is also reduced to £349.99 (was £449.99).
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There's £50 off the older, Origin version of the iconic Supersonic at Dyson.co.uk. This model might lack the smarts of the Nural, but it's still an excellent hair dryer – it delivers powerful airflow and the streamlined shape makes it very easy to wield, too.
Amazon's Prime Day sale in the US – quick links
- Amazon Devices: Fire TV Sticks from $25
- Apple: AirPods + iPads from $99
- Beauty: Oral-B, Philips & Dyson from $9
- Clothing: 50% off Nike, Adidas & Levi's
- Halloween: decor, PJs, candy & more from $5
- Headphones: up to 50% off Beats, Apple & Sony
- Kitchen: save on Ninja, Breville & Instant
- Laptops: Windows and MacBooks with big discounts
- Phones: up to 25% off Google & Samsung
- Smartwatch: up to 30% off Samsung & Apple
- Tablets: Apple, Amazon & Samsung from $139
- TVs: $1,500 off 4K, QLED, and OLED TVs
- Vacuums: Shark and Bissell from $49.99
Amazon's Prime Day sale in the UK – quick links
- Amazon Devices: up to 50% off Echo & Ring
- Appliances: Ninja & De'Longhi from £29.99
- Gaming: Nintendo Switch 2 – in stock now
- Headphones: Anker & Sony from £15.98
- Health: up to 68% off Philips, Remington & Oral-B
- Home: fans from £12.99
- Laptops: Lenovo, Asus and HP from £159.99
- Phones: up to 20% off Apple & Samsung
- Tablets: Lenovo & Samsung from £119
- Toys: up to 50% off Lego & Mattel
- TVs: cheap TVs from £109
- Vacuums: Shark and eufy from £99
- Wearables: up to 25% off Huawei & Samsung
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Ruth is TechRadar's Homes Editor specializing in air (vacuum cleaners, fans, air purifiers), and hair (hair dryers, straighteners and stylers). She has been in consumer journalism since 2020, reviewing and writing about everything from outdoor kit to mattresses and wellness gadgets, with stints on Tom's Guide and T3.
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