Amazon UK January sale — here are 19 of the best deals I'd buy from £19.99
Includes some leftover deals from Black Friday
While it doesn't appear as if Amazon UK is running an official January sale, the retailer still has a solid selection of deals up for grabs to kick off the new year. I've found several standout offers on appliances, health and fitness tech, headphones, and more – and I've rounded up the 19 top offers right here.
• Browse the January sale at Amazon UK
What's surprised me most of all is seeing one deal that's actually better than what was available over Black Friday. It's this Ninja Crispi for £99 (was £149.99). That's a new record-low price for the brand's popular and unique portable air fryer.
There are also several offers still live from the retailer's Boxing Day sale, including the super-smart Oura Ring 4 for £249 (was £349), the excellent Shark PowerPro Cordless Vacuum for £169 (was £249), and this useful Dreo Electric Heater for £42.49 (was £64.99).
Given that we're outside of any major sales events, it's unclear how long any of these deals will remain available for in the Amazon January sale. I wouldn't wait around too long, though, as I don't think these prices will stay live for much longer.
Today's 19 best deals at Amazon UK
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Here's a new record-low price for Ninja's latest and most portable air fryer – and it's even cheaper than on Black Friday. This bundle includes the PowerPod lid, along with two resealable glass containers to store your dishes until you're ready to cook. According to our testing in our four-star Ninja Crispi review, it cooks exceptionally quickly, is easy to use and a breeze to clean, making this one of the best air fryer deals I've seen to kick off the year.
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Shark makes some of the best value and most powerful vacuum cleaners on the market, and this is a terrific option for most users. I can't praise these vacuums enough for the Anti-Hair Wrap tech that has saved me so much time unclogging the brush roll compared to my old vacuum. Flexology tech makes it a good option for reaching under furniture, and this PowerPro version includes a pair of useful accessories.
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Promising simplicity of use, the De'Longhi Magnifica Evo has a straightforward touch control panel that allows you to brew your favourite cup of coffee with the minimum amount of effort. It also has a silent integrated grinder with 13 settings, plus a handy milk frother, so it’s a good all-in-one solution for those who love a cup of joe but want to skip all the faff of making the drink. We liked it enough in our De'Longhi Magnifica Evo Next review, in which we awarded it four stars out of five.
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I'm not sure how I feel about smart rings, but our fitness editor, Matt Evans, is a big fan of the Oura Ring 4. He said it was "nearly the perfect fitness tracker" in our review, praising the design, ease-of-use, long-lasting battery and detailed health information it offers. This fascinating bit of tech is now down to its lowest-ever price on Amazon.
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The latest wireless Ring Doorbell has been discounted to just £10 more than its lowest-ever price for Boxing Day. We've tested more advanced versions and have been impressed with the video quality and night vision colour, but it's a shame that some of this device's value is usable exclusively with a Ring Protect subscription. However, if you're fine with paying for a subscription or already using a Ring-based home security system, it'll be worth the cost.
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The Sony WH-1000MX4 are getting old now, but they are still some of the best over-ear headphones ever. These wireless Sony cans package together top-notch audio, excellent comfort, and effective noise cancellation all at a reasonable price point that's over £200 less than the newest Sony XM6, which are only a minor upgrade. We still rate these as the best headphones for most people, exactly because you can find them at a price like this during major sales.
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A fantastic low price for a set of smart plugs that offer a suite of features to control your devices. You can use them with any existing socket and connect an assortment of devices such as chargers, lights, small appliances and more. Remote control, voice control, schedules and more are all handled in the free smartphone app.
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Here's a chance to bag the Suri Sonic 1.0 Electric Toothbrush for a record-low price at Amazon. As I found after picking one up myself, it doesn't just have sustainability chops; it's also an excellent toothbrush that we scored an impressive 4.5 out of five in our Suri Sonic Electric Toothbrush review. It performs and cleans well, offers a fantastic 40-day battery life, fast charging over USB-C, and comes with handy extras like a magnetic wall mount. A version with a UV cleaning travel case is also 30% off.
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The Pixel 9a delivers with its bold design, impressive performance, and useful AI features, meaning it has all the makings of a solid budget phone from the manufacturer. This saving brings the handset down to a record-low price. It's older now, but this is still a good time to upgrade if you've had your eye on a budget-friendly handset.
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The end of the year usually brings a discount on the most recent EA Sports FC – and here it is. The latest version of the eternally popular football sim scored impressively in our review, thanks to its authenticity and improved gameplay experience. This offer is a record-low price.
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One of the best budget air fryer deals available at Amazon right now is this heavily reduced Tefal Easy Fry. It's a decent-sized 8.3L model that's almost at the same price as smaller 5-litre options I've seen at other retailers. We haven't personally reviewed this model at TechRadar but it's from a trusted brand and down to the lowest price I've seen all year.
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Ninja's space-saving air fryer is back to the same price we saw during Black Friday at Amazon. We love the popular and well-rated appliance at TechRadar, scoring it full marks in our Ninja Double Stack Air Fryer review and even giving it a place in our best air fryer buying guide. Well-built and great-looking on any countertop, it offers five cooking levels across two drawers and two racks, while the large 9.5L capacity is ideal for bigger families.
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If you're looking for a deal on a smart home display, then the cheapest offer at Amazon is the latest generation Echo Show 5 on sale for £49.99. That's only £5 more than the record low, so it's a strong deal for a straightforward smart home display that's packed with features and includes the Amazon Alexa assistant for easy voice controls to get alerts, weather updates, play music, watch videos, and more.
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I bought this massage gun myself and found it to be excellent value for money, so I definitely recommend it at this record-low price. It's easy to use, quiet, has four attachments to target different muscles and has six speed settings to suit your preferred pressure. The detachable handle is a nice addition, too, so you can easily reach your back.
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Display - 12-inch
Processor - Snapdragon X Plus
RAM - 16GB
Storage - 256GB
As a long-time Surface Pro owner, I'd rate this newer model of the laptop/tablet hybrid, especially as we were super impressed in our review. This budget version features a 12-inch display, a Snapdragon X Plus processor that ensures excellent battery life and combines well with its many AI features to simplify your life. There’s also 16GB of memory to ensure speedy performance, and while 256GB of storage is miserly in 2026, it's enough for all of your essential files and applications.
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The newest version of Amazon's standard Fire TV Stick is down to its lowest-ever price, making this an inexpensive way to add or upgrade the essential smart features in your TV, including access to streaming apps in HD, Alexa voice controls and the ability to control other smart home devices. This is a decent option if you're looking to upgrade your streaming setup on the cheap.
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If you want to give your home heating a boost, then I can recommend this Dreo Electric Heater while it's down to £45, though it was a couple of quid cheaper during Cyber Monday. We haven't tried this model in particular, but Dreo is one of the top brands for fan and air quality products – and this seems no different, going by the thousands of positive reviews on Amazon for its compact size and efficient heating.
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The Philips OneBlade 360 is a quick, simple and affordable electric razor that's suitable for a wide variety of face and body grooming needs. This jam-packed bundle is now down to a great low price, making it a fantastic time to buy. Even more so, as this bundle includes the handle as well as one spare blade, an adjustable comb, and a USB-A charging cable.
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The Google Pixel 10 is paired with some Pixel Buds 2a in this well-priced bundle deal on Amazon, making it significantly cheaper than I'd expect for a recently released flagship phone. The Google Pixel 10 launched in August, with a beautiful 6.3-inch display, a compact frame, extended battery life, a new telephoto camera, and support for magnetic PixelSnap accessories.
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James Pickard is a Deals Editor at TechRadar. After many years of scouring the net for the cheapest games and tech for his personal use, he decided to make it his job to share all the best bargains and coupon codes with you. James also has almost a decade of experience covering some of the biggest sales events of the year at Eurogamer and VG247, including Black Friday, Cyber Monday and Amazon Prime Day. When not deals hunting or stacking coupon codes to get the biggest savings, James can be found on the PS5, watching a classic film noir or cheering on the Tampa Bay Buccaneers.
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