The Samsung Galaxy S25 Ultra is at its lowest-ever price right now – just in time for the iPhone 17 Pro Max launch

Best Buy is currently listing the Samsung Galaxy S25 Ultra for $1,049 (was $1,299) – a record-low price for an unlocked version of this excellent flagship device.

This hefty $250 price cut comes just ahead of the highly anticipated annual Apple Keynote event, traditionally used to unveil the latest iPhone series. With this discount, I highly expect that the Galaxy S25 Ultra will be cheaper than the equivalent iPhone 17 Pro Max.

It's likely to be a better value, too, considering the Galaxy S25 Ultra pairs together the extremely powerful Snapdragon Gen 8 Elite chipset with one of the best designs we've ever seen on a smartphone. Die-hard Apple fans may be unconvinced, but the Galaxy S25 Ultra boasts excellent performance, features great cameras, and also includes the ever-handy S-Pen to fully utilize its expansive 6.9-inch AMOLED display.

Samsung Galaxy S25 Ultra deal at Best Buy

Samsung Galaxy S25 Ultra: was $1,299.99 now $1,049.99 at Best Buy

Best Buy's current deal on the Galaxy S25 Ultra brings this stunning flagship device down to its lowest-ever upfront unlocked price. With $250 off, you get a decent discount here, and you can supplement your savings further with additional trade-in rebates and carrier activations. Our Samsung Galaxy S25 Ultra review praised this device's outstanding performance, cameras, and premium design. Scoring an impressive four and a half stars out of five, our only criticisms were the baked-in generative AI features, which still feel like they've yet to reach their true potential.

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We'll know how the Samsung Galaxy S25 Ultra shapes up against the Apple iPhone 17 Pro Max once the latter is officially unveiled tonight. You can read our ongoing coverage of the Apple event with our live blog, which includes expert analysis, hands-on experiences, and details on Apple Watches, AirPods, and any other models that crop up.

If you're reading this post-event, then check out TechRadar's phones channel feed for expert opinion pieces, previews, and reviews - once we get our hands on the devices, of course.