The best Apple iPhone 17 deals for February 2026: free devices, cheap plans, and buying advice

Apple iPhone 17 Pro on orange background
(Image credit: Future)
iPhone 17 deals quick links

On the hunt for a shiny new iPhone? You'll find all of this week's best iPhone 17 deals neatly lined up and compared right here on this page. That includes all four new devices and deals for both our US and UK readers.

The latest range of Apple flagships debut at $799 / £799 for the iPhone 17, $999 / £999 for the iPhone Air, $1,099 / £1,099 for the iPhone 17 Pro, and $1,199 / £1,199 for the iPhone 17 Pro Max. Note that some devices have had backorders at some retailers, but stock remains pretty good at the major carriers.

Today's best iPhone 17 deals in the US

Apple iPhone 17 Pro Max: free with a new unlimited line at Verizon
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Apple iPhone 17 Pro Max: free with a new unlimited line at Verizon
Verizon's current promotion on the iPhone 17 Pro Max is easily one of the best from the carrier in recent months. Right now, this super high-end flagship device is free with a new unlimited data line at the carrier, and you don't even need to trade-in - unlike similar promotions featured on the device previously. All-in-all, a fantastic deal, but it does have the caveat of specifically needing a line on the highest-end (and priciest) Ultimate unlimited plan tier at the carrier to be eligible. Looking for a cheaper plan? Consider this deal on the standard iPhone 17 instead.

Apple iPhone Air: free with a new unlimited line at T-Mobile
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Apple iPhone Air: free with a new unlimited line at T-Mobile
The iPhone Air is often overlooked in favor of the more popular Apple devices, but this is easily my favorite deal at T-Mobile right now. Unlike the other high-end iPhones currently, you don't need to trade-in to get this one for free alongside a new unlimited line. Considering this particular device still retails for $1,000, I'd say this is a deal that's strong enough to tempt you into the Air specifically.

Apple iPhone 17 Pro: free with a trade-in and unlimited plan at T-Mobile
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Apple iPhone 17 Pro: free with a trade-in and unlimited plan at T-Mobile
If you are looking to trade-in at T-Mobile, then you can currently get up to $1,100 off with one of the carrier's higher-end unlimited plans - a saving that's conveniently enough to cover the entire cost of the iPhone 17 Pro. Unlike the deal on the iPhone Air above, you will need to trade to be eligible here, but this could be a really great option if you're looking to upgrade anyway.

Apple iPhone Air: free with a new unlimited line (no trade) at AT&T
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Apple iPhone Air: free with a new unlimited line (no trade) at AT&T
AT&T doesn't typically give away iPhones for free without trade-in criteria, so this deal on the iPhone Air is an unusually good promotion at the carrier. Not only that, but you can also benefit from several other promotions at the carrier right now, like a $200 egift card for new online customers, and the option to bundle in four unlimited lines for just $25/mo each – both absolutely fantastic promotions that prove that AT&T is very much bringing the fight to the larger carriers currently.

Apple iPhone 17 series: up to $1,100 off with a trade-in and unlimited plan at AT&T
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Apple iPhone 17 series: up to $1,100 off with a trade-in and unlimited plan at AT&T
If you'd prefer to get one of the higher-end devices, AT&T's iPhone 17 deals this week also offer trade-in rebates of up to $1,100 on the iPhone 17 Pro and 17 Pro Max right now. That's enough to cover the iPhone 17 Pro specifically here, and you can also take advantage of a $200 egift card that the carrier is offering new customers - a great little bonus that can be used to bring plan costs down.

Apple iPhone 17 series: up to $830 off with a plan at Boost Mobile
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Apple iPhone 17 series: up to $830 off with a plan at Boost Mobile
Boost Mobile's impressive Infinite Access for iPhone deal is back again for the iPhone 17 series, offering an impressive discount that's not tied to the usual trade-in criteria. Right now, you can get $830 off when you bundle-in any of the four new devices alongside the carrier's $65/mo unlimited plan. If that doesn't appeal, then Boost also has a fantastic deal that gets you a full year of unlimited plan service when you buy a device upfront.

Apple iPhone 17 series: $150 rebate with plan at Red Pocket
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Apple iPhone 17 series: $150 rebate with plan at Red Pocket
If you're thinking about pairing up your device with a relatively cheap plan, then the prepaid carrier Red Pocket has a superb preorder deal on the iPhone 17 series today. All devices are available with a $150 rebate if you bundle one up with the carriers' Plus, Premium, or Elite plans. You can also trade-in for an additional discount, but it might not cover the entire cost of the plan.

Apple iPhone 17 series: up to $700 off with a trade-in at Apple
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Apple iPhone 17 series: up to $700 off with a trade-in at Apple
Apple's opening iPhone 17 deal is, well, it's typically Apple. You're going to be able to get up to $700 off here with an eligible trade-in rebate – a maximum discount that lags behind the other major carriers right now in terms of value. Of course, buying an iPhone directly from Apple means you can get an unlocked device, which is extremely handy if you want to avoid long-term unlimited plans.

Apple iPhone 17 series: up to $830 off with a trade-in and plan at Xfinity Mobile
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Apple iPhone 17 series: up to $830 off with a trade-in and plan at Xfinity Mobile
Xfinity Mobile's current trade-in rebate of up to $830 off is a match for any of the big carriers when it comes to value today. As with other retailers, you will need an unlimited data plan here to be eligible for a discount, but the saving is enough to cover the entire cost of the iPhone 17 Pro. If you're an existing Xfinity internet customer, then this could be a particularly strong option right now.

Today's best iPhone 17 deals in the UK

Apple iPhone 17 series: up to £670 off with a trade-in at Apple
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Apple iPhone 17 series: up to £670 off with a trade-in at Apple
Apple's trade-in rebate of up to £670 will be one of the better discounts out there for our UK readers this week, and definitely the best option for a cheap unlocked device. Of course, the rebate rates fall off pretty quickly unless you're handing over the shiniest of iPhones, but this is still a good option - especially if you're pairing up your device with a SIM-only contract.

Apple iPhone 17 series: three months free, and up to £180 off plan at Three
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Apple iPhone 17 series: three months free, and up to £180 off plan at Three
Three is a good destination if you're looking for a discounted iPhone 17 device this week. Not only can you get a full three months free as a new customer, but there's also additional discounts on Air Time plans right now - up to £5 off per month (£180 in total!).

Apple iPhone 17 series: £441 off with a trade-in and plan at Vodafone
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Apple iPhone 17 series: £441 off with a trade-in and plan at Vodafone
Vodafone is also offering exceptional discounts of up to £441 across the iPhone 17 range when you trade-in an old phone alongside a new contract. That can get you a pretty cheap device right from the off - and, if you do go for a 24 or 36-month at the carrier, you'll be eligible for one upgrade per year, which could be a very handy featurte indeed if you're always on the lookout for the latest Apple device.

Buying advice

Which iPhone is the best value?

iPhone 17 First Look

(Image credit: Future/Lance Ulanoff)

If you're buying a device outright, then for my money, the standard iPhone 17 is the clear winner in terms of value. While outwardly the device is extremely similar to last year's iPhone 16, you get some great upgrades in the form of the new A19 chipset, 120Hz display, and 18MP front-facing camera. Most impressively of all, though, Apple has upped the baseline storage from 128GB to 256GB while keeping the starting price at $799 / £799.

With that said, the best value iPhone is nearly always about context. For example, do you already have a Pro device ready to hand over as part of a trade? You could also be looking at bundling up your device with a premium unlimited plan. In some scenarios, you might be eligible for a rebate that covers the entire cost of a higher-end Pro or Air device.

Will the iPhone 17 get discounted soon?

Unlikely, unfortunately. As someone who's covered iPhone deals for over five years, I've never seen Apple itself offer an upfront discount on its latest iPhones. Generally speaking, the brand waits until a new series is released before dropping the price on its older devices (the iPhone 16 is $699 now, for example).

Furthermore, the initial preorder deals on iPhones tend to be the strongest promotions we see for a few months until Black Friday in November. If you're thinking about holding off until the big end-of-year sales, then that's definitely an option since both US carriers and UK networks tend to feature seasonal deals on iPhones. Of course, those will still be tied to a plan.

What's new with the iPhone 17 series?

Apple iPhone 17 Pro HANDS ON

(Image credit: Lance Ulanoff / Future)
  • Brand new Air model replaces the Plus
  • A19 and A19 Pro chipsets
  • Upgraded cameras
  • New vapor chamber cooling on the Pro models

Apple’s 2025 iPhone lineup introduces the biggest shake-up we've seen for a few years – namely, with the introduction of the all-new iPhone Air. At just 5.6mm thick, the Air is Apple’s slimmest phone ever and neatly slots into the void left by the now departed iPhone 16 Plus.

Despite its thinness, the iPhone Air still packs in the same A19 Pro chip found in the Pro models. As you'd imagine, however, there is a trade-off in that it only features a single 48MP “Fusion” camera instead of the Pro’s triple-lens setup. Still, that single lens supports 2x telephoto zoom, and Apple has promised all-day battery life.

The regular iPhone 17 also sees meaningful upgrades, including a 120Hz ProMotion display, peak brightness up to 3,000 nits, and a faster A19 chip with 20% better performance. Apple has bumped the base storage to 256GB, and all models now feature an upgraded 18MP “Center Stage” selfie camera, plus dual 48MP rear cameras on the standard model.

For power users, the iPhone 17 Pro and Pro Max bring a bold new unibody aluminum design, a vapor chamber cooling system, and a striking cosmic orange color. Camera improvements include a triple 48MP setup with 4x optical and 8x hybrid zoom, while the A19 Pro chip delivers graphics performance that Apple says rivals the MacBook Pro.

Alex Whitelock
Retail Editor

Alex is TechRadar's retail editor, specializing in buying advice and general tips on how to save our readers as much cash as possible. He's covered major retail events in some capacity for over seven years now; both in editorial and other ecommerce adjacent roles on TechRadar, T3, GamesRadar, and other Future PLC sites. Alex's expertise touches on most areas, but he has a particular love for phones, laptops, and cameras, being an avid photographer.

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